Organizer
This Year’s Competition
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Organizer
This Year’s Competition

Sharing from Students

The essence of entrepreneurial pitch is to resonate with the audience, and let them visualize the impact of our project.

- La Salle College “Learn2Earn”,Awardee of Excellence in Presentation Award of Citi Presents IdeaPOP! 2024

The essence of entrepreneurial pitch is to resonate with the audience, and let them visualize the impact of our project.

- La Salle College “Learn2Earn”, Awardee of Excellence in Presentation Award of Citi Presents IdeaPOP! 2024

Innovation means taking the first step in launching a solution that has never been introduced in the world before.

- Po Leung Kuk Mrs. Ma Kam Ming-Cheung Fook Sien College “AYHK”, one of the 10 finalists teams at Citi Presents IdeaPOP! 2024

Combining my strength in writing and our team’s creativity, we hope our project would encourage others to take action now for the betterment of our society!

- Ho Fung College (Sponsored by Sik Sik Yuen) “Larps in Museum”, IdeaPOP! 2023 Champion Team

We have put in a lot of hard work in the competition - we have no regrets throughout the journey, and we think it is very worthwhile.

- St. Paul’s College “Brain Station”, 2nd Runner-Up of IdeaPOP! 2023

Through this competition, we turned a tiny idea into a realistic solution. We hope this project can help greening Hong Kong and make urban people more aware of the importance of agriculture.

- Ying Wa Girls’ School “CityOasis”, IdeaPOP! 2022 Champion Team

Sharing from IdeaPOP!
Participating TeamsInterview with “Larps in Museum”
in SCMP Young Post

Advice from Judging Panel

When evaluating the business plans, we are not merely looking for breakthrough activity. We also place great emphasis on the students’ ability to fully understand the social issue at hand and to show empathy to those in need.

- Ms. Aveline San, CEO and Head of Banking for Citi Hong Kong & Macau, one of the judges at Final Pitch of Citi Presents IdeaPOP! 2024

An entrepreneur must have confidence in their own idea while also humbly accepting criticism from others to constantly make improvements.

- Ms. Cindy Chow, Executive Director and CEO, Alibaba Hong Kong Entrepreneurs Fund, one of the judges at Final Pitch of IdeaPOP! 2023 and 2024
Media Coverage of “Citi Presents IdeaPOP! 2024”in The StandardArticle in iMoney
(Chinese only)

Feedback from Mentors

I am impressed by how the students were able to build such a professional pitch decks from just reading the online resources provided by the organizer.

— Wendy from Ednovators, the “Education” NGO/Social Enterprise partner of Citi Presents IdeaPOP! 2024

Students should pay more attention to the need of elderly, and refrain from jumping to conclusion too quickly.

— Ming from Christian Family Service Centre, the “Elderly Care” NGO/Social Enterprise partner of Citi Presents IdeaPOP! 2024

We look forward to more participation and disruption from the young generation to our sector.

— Chow Chow from WWF-Hong Kong, the “Environmental Protection” NGO/Social Enterprise partner of Citi Presents IdeaPOP! 2024

Sharing from IdeaPOP!
Social Partners

Highlight Videos of
Previous IdeaPOP!

Highlights of Citi Presents
IdeaPOP! 2024 Final Pitch

Highlights of IdeaPOP! 2023

All Highlights of IdeaPOP! Activities