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IGNITE YOUR INBORN CREATIVITY
IGNITE YOUR INBORN CREATIVITY

IdeaPOP! is a startup pitch competition for all secondary school students in Hong Kong who are creative and eager to build innovation and entrepreneurship spirits and gain startup pre-incubation experience beyond classroom.
SEED Foundation is the organizer of the competition this year, and for the first time all entering teams will have the chance to undergo a series of mentorship and training workshops that guide you to build and present a pitch deck professionally, before pitching in front of industry experts.
No prior competition experience or business or technical knowledge is required – all you need is a passion in bringing positive social impact to the world. Apply now and start the journey to grow your creative idea!

LEARNING OUTCOMES
LEARNING OUTCOMES
Creativity
Creativity
Unleash your inborn creativity and originate a socially-minded business solution
Creativity
Unleash your inborn creativity and originate a socially-minded business solution
Confidence
Confidence
Build confidence by deepening your startup idea with your mentor and pitching in front of a panel of distinguished industry experts
Confidence
Build confidence by deepening your startup idea with your mentor and pitching in front of a panel of distinguished industry experts
Collaboration
Collaboration
Learn to communicate effectively and collaborate with your teammates for a joint objective
Collaboration
Learn to communicate effectively and collaborate with your teammates for a joint objective
Practice Over Theory
Practice Over Theory
Integrate your knowledge into real life and solve societal problems
Practice Over Theory
Integrate your knowledge into real life and solve societal problems
Create Societal Value
Create Societal Value
Solve pressing problems and drive positive societal development in unprecedented ways
Create Societal Value
Solve pressing problems and drive positive societal development in unprecedented ways
Resilience
Resilience
Develop a growth mindset and learn to deal with setbacks and pressures
Resilience
Develop a growth mindset and learn to deal with setbacks and pressures
THE IdeaPOP! 2023 JOURNEY
THE IdeaPOP! 2023 JOURNEY
Sept – Oct 2022
Registration
100 Teams
Oct 23, 2022
Registration Deadline
Nov 25, 2022
Participating Team Announcement
Nov 29, 2022
Participating Team Briefing
Dec 2022 – Mar 2023
Mentorship*
(4 sessions in total)
*Online mentoring sessions will mainly be conducted in Cantonese
Mar 25, 2023
Semi Pitch
10 Teams
Apr 1, 2023
Final Pitch

START YOUR IdeaPOP! JOURNEY NOW!
How to Apply?
How to Apply?

Let’s count 3,4,5!
3 SECTORS
Education
Social Innovation
Smart Living

Select 1 from the above 3 sectors as your challenge.

4-MINUTE VIDEO

Set a clear problem statement and tell us how you are planning to solve the problem.

Take a 4-minute video in Cantonese, Mandarin or English to share your idea.

GROUP OF 5

Form a group of 5 with 4 students and 1 teacher advisor from the same school. Each school can send more than one team.

Make Your Idea Happen, Apply Now!
Judging Criteria
Judging Criteria
4-minute Video Shortlisting
Creative & Innovative Idea30%
Social Impact30%
Feasibility20%
Presentation Performance 20%
Semi Pitch & Final Pitch
Creative & Innovative Idea30%
Social Impact30%
Commercial Viability and Sustainability20%
Pitch Deck Design10%
Pitch Performance10%
Prize
Prize
Semi Pitch
Special Prizes
Final Pitch
Champion
1st Runner-up

2nd Runner-up
3rd Runner-up
Idea Without Action Cannot Change the World, Act Now!
FAQ
FAQ
It is a statement of a present issue or problem that you would like to timely tackle with a solution.
As long as your idea is related to one of our challenge sectors (“Education”, “Social Innovation” and “Smart Living”), and your plan is commercially viable and sustainable, your business idea will be qualified.
Yes
All participating teams will be randomly assigned into 1 of 5 Divisions, with each Division supervised by 7 mentors. You can choose from your 7 Division mentors, and make a total of 4 mentoring bookings, with the same or different mentors.

All mentors of each Division will serve as judges of that Division for Semi Pitch.

For Final Pitch, the 10 finalist teams will be evaluated by a judging panel comprising of industry experts, investors and startup experts, from local and global startup communities.

You cannot revise the submitted video directly on the system. However, you can click the submission link and re-submit a revised version before the submission deadline.