Ignite
Innovate
Inspire
IdeaPOP! is a startup pitch competition for all secondary school students in Hong Kong. If you are eager to get creative, train your innovation and entrepreneurship spirits, and hope to gain startup pre-incubation experience beyond the classroom, IdeaPOP! is the journey for you!
Every participating team will have the opportunity to engage in mentorship and access a self-learning resource hub, which will guide them in creating and delivering a professional business proposal. Subsequently, teams will have the chance to present their pitch decks in front of industry experts.
Learning Outcomes

1. Creativity
2. Societal Value
3. Presentation Skills
4. Practice Over Theory
5. Problem-solving
6.Collaboration

1. Creativity
2. Societal Value
3. Presentation Skills
4. Practice Over Theory
5. Problem-solving
6. Collaboration
What’s New in
2026
More In-Person Mentorship Activities
Discuss your idea thoroughly and obtain detailed feedback from mentors on Kick-start Day and Deep-dive Day
Timeline4 Social Categories to Focus On
Each category has a dedicated Social Partner to provide more insights
4 Social CategoriesOptimize the self-learning information platform
Partnering with LinkedIn to offer more comprehensive self-learning resources
Competition MechanismTimeline
Nov 20 (Thu) & Dec 6 (Sat) 2025
Online Information Session & Social Workshop
7 Feb, 2026 (Sat)
Kick-start Day (On-Site)
18 Apr, 2026 (Sat)
Quarter-final Pitch (Online)
16 May, 2026 (Sat)
Final Pitch (On-Site)
Nov 1, 2025 (Sat) - Jan 9, 2026 (Fri)
Application
23 Jan, 2026 (Fri)
Shortlisted Team Announcement
Feb 7 (Sat)
- Apr 17 (Fri)
2026
Online Resource Hub
28 Mar 2026 (Sat)
Deep-dive day (On-site)
2 May, 2026 (Sat)
Semi-final Pitch (On-Site)
COMPETITION MECHANISM
Open to all secondary school students (Public)
Shortlisting – 80 Teams
How to Apply
01
Form a group of 5 with 4 students & 1 teacher advisor from the same school and register your team via the “APPLY NOW” button starting from Nov 1.
02
Choose 1 from 4 Social Categories, identify a social challenge in your selected category, and set a clear problem statement together with an innovative solution to solve the problem.
03
Consolidate all the points and submit a 4 to 5-minute video OR 10 to 15-slide PowerPoint presentation to the link you will receive after registering your team to complete the whole application process.
Judging Criteria
Shortlisting
Social Impact
Creativity and Innovation
Feasibility
Clearly Present Your Idea
Pitching
(Quarter-final Pitch, Semi-final Pitch & Final Pitch)
Social Impact
Creativity and Innovation
Business Feasibility
and Sustainability
Pitch Performance
Prizes
1st Runner-up
Champion
2nd Runner-up
Top 4 Teams
Trophy and Certificate
Excellence in Innovation Award
Excellence in
Presentation Award
Certificate of
Achievement
(Top 10, 40, 80)
Certificate of
Participation
FAQ
1. What is a Problem Statement?
It is a statement of a present issue or problem that you would like to timely tackle with a solution.
2. What kind of business ideas will qualify?
If your idea is related to one of our social categories (“Disability Inclusion”, “Education”, “Elderly Care”, “Mental Wellness and Resilience”), and your plan is commercially viable and sustainable, your business idea will be qualified.
3. I’d like to learn more about the 4 social categories, what should I do?
If you are interested in learning more about the 4 social categories, we recommend watching the social workshop video, where our 4 Social Partners provide introductions to and valuable insights about their respective social sectors.
4. What languages are allowed when participating in the competition?
Students are encouraged to use their native or their most confident language throughout the IdeaPOP! journey. They can use Cantonese, Mandarin, English or a mix of these, for verbal pitching, and Chinese or English in their visual aids, including but not limited to presentation deck or video.
5. Is it necessary to include 4 students from the same school in a team?
Yes, each team must include 4 students from the same school.
6. Is the competition limited to students studying specific subjects only?
As entrepreneurial projects require interdisciplinary collaboration, we welcome students studying any subject to participate. Subjects include, but are not limited to: Business, Accounting and Financial Studies (BAFS), Economics (Econ), Information and Communication Technology (ICT), Design and Applied Technology (D&T), and Technology and Living.
7. Can one teacher be the advisor of multiple teams?
Yes
8. How do I apply?
First, click the “Apply Now” button (application will start on Nov 1, 2025). Then, you will receive an email stating the requirements of your submission (format, maximum file size etc.) and a link for you to submit your video or presentation deck. After submitting the materials through the link, you will receive a confirmation email that indicates the completion of your application process.
9. Do I need to submit both the 4 to 5-minute video & 10 to 15-slide presentation deck at the application stage?
No, you just need to submit either one of them to participate in the competition.
10. Can I revise my submitted materials?
You cannot revise the submitted video/presentation deck directly on the system. However, you can click the submission link and submit a revised version before the submission deadline. We will take the latest version of the submission from each entering team.
11. Are there any more details about the Kick-start Day and Deep-dive Day?
The Kick-start Day and Deep-dive Day are physical events for the Top 80 shortlisted teams to meet with coaches and representatives from our 4 Social Partners to have an exchange on the topics of the social categories, problem-solution fit, pitching skills, etc, so that teams would have the chance to directly learn from the subject matter experts. Details of the events will be provided via email to the Top 80 shortlisted teams.
12. What is the Quarter-final Pitch and its relation to the Semi-Final Pitch?
The top 40 teams from the Quarter-final Pitch will advance to the Semi-final Pitch, where they will present in person to industry experts. The top 10 teams from the Semi-final Pitch will move on to the Final Pitch to compete for the championship title.
13. Who will be the judges for Quarter-final Pitch, Semi-final Pitch and Final Pitch?
All coaches from Kick-start Day and Deep-dive Day will serve as judges for the Quarter-final Pitch.
For the Semi-final Pitch and Final Pitch, the teams will be evaluated by a judging panel comprising industry experts, investors, and startup experts, from local and global startup and enterprise communities.
14. What kinds of certificates will I receive from joining this competition, and what are the judging criteria for the Excellence in Innovation Award and Excellence in Presentation Award?
- Apart from the Top 4, participating teams will be given a certificate according to their highest ranking in the competition.
- Teams’ accomplishments in different stages are recognised. Please refer to below for the minimum requirement for each tier of “Certificate of Achievement”.
- Top 10: Teams that enter the Final Pitch
- Top 40: Teams that advanced to the Semi-final Pitch
- Top 80: Teams that are shortlisted and participated in the Quarter-final Pitch
- All other teams will receive a “Certificate of Participation” to acknowledge their effort in preparing and submitting qualifying materials (a 4- to 5-minute video or 10- to 15-slide presentation deck) for evaluation.
- The special awards will be presented to teams who excel in the respective judging criteria at the Quarter-final Pitch:
- Excellence in Innovation Award: “Creativity and Innovation”
- Excellence in Presentation Award: “Pitch Performance”
- These certificates and awards aim to celebrate teams’ participation, innovation, and presentation skills demonstrated throughout the competition. If there are any arguments regarding the certificate/ranking, SEED Foundation reserves the right to make the final decision.
Our Partners
Title Sponsor

Sponsor
Knowledge Sponsor

Supporting Organization
Knowledge Sponsor

Social Partner (No Particular Order)





























4 Social Categories
Disability Inclusion
Education
Elderly Care
Mental Wellness and Resilience